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Watch your tone – Morpho

Why you need an authentic and consistent brand tone of voice. Imagine if your roommate came downstairs one day and started speaking in a different accent. Bit weird. And then the next day, started barking at you like a dog. What’s going on? This is an insight into how your customers can feel when you don’t have a consistent tone of voice: very confused. Brand tone of voice (TOV): how your brand chooses to communicate with your audience, including the choice of words, communication style and em
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Launching straight into Marketing Week! – Morpho

If you’re going to launch your agency to the world, you had better do it in style. That’s why we are celebrating our official launch with this article in Marketing Week! In ‘Why greenwashing should never wash with their brands, or their agencies,’ we tell the world what we’re all about, how we help brands find their purpose and how we are ready to shake up the sector with our unique proposition. Here’s a snippet of what Laurence, our CEO, had to say: “We have carefully built a specialised tea

Best Natural Baby Products | Holland & Barrett

These days, there are so many options for mum and newborn baby products, that it can sometime be a little overwhelming to know which one is best, especially if you are a new parent. And if you are a first time parent, you are likely to be getting advice thrown at you from all areas, much of it unsolicited, some of it brilliantly useful and some of it unwanted! Over the last few years vegan, organic and natural baby products have become more and more popular, with lots of parents choosing them

175 Ways To Fit Wellness Into You Day | Holland & Barrett

Everyone wants to feel happier and healthier, but where do you start? Thankfully, the little things really can add up when wellness is your goal. That’s why we’ve put together a list of 175 wellness tips, focussing on the following important areas: Whether you incorporate a few or lots of these daily wellness tips into your day or make some healthy swapa, you can feel great knowing you’re looking after you and your health. What you eat (and don’t eat) can have a big impact on how you feel. Nour

22 Of The Best Collagen Supplements | Holland & Barrett

Heard of collagen and are wondering how you take it? If you’ve already started to look around, you’ll find there are quite a few different options. Don’t worry, all will become clear very soon… Collagen is the most abundant protein that’s found throughout our body, including our tendons, skin, muscles and ligaments. Back in the day, the most common way of increasing your collagen levels was to eat some pork skin or bone broth (which you can still do BTW…) But in recent years, there’s a new way o

The Best CBD Gummies In The UK 2021 | Holland & Barrett

Sick of CBD oil? Looking for a new way to take your CBD? CBD gummies could be for you! Just like gummy vitamins are a fun way to take your vits, CBD gummies can be an easier-to-take and tastier and way to enjoy CBD. They provide a great option for those of you that want to enjoy CBD, but don’t like to swallow capsules or can’t stand the taste of the oil – we get it, they have a pretty strong flavour! Are CBD gummies as good as CBD oil? Yes, they can be, as they are essentially the same thing. CB

27 of the Best Healthy Vegan Snacks | Holland & Barrett

Whether you’re trying to include more vegan food in your diet, giving vegan a go for Veganuary or in it for the long haul, knowing what vegan snacks are healthy and tasty is a great thing for everyone to know. Discover some of our favourite sweet, savoury, child- and lunchbox-friendly snacks. Less of the animal products and more of the tasty, filling snacks that help you get through the day, there are lots of healthy vegan snacks out there, here are some of the best. Here are 27 of our go-to veg

Ultimate Guide For A Happy & Healthy Gut | Holland & Barrett

Gut health is key to overall health. This makes perfect sense as the gut, aka our gastrointestinal tract, is the organ system in charge of digesting the food we eat. The mouth, oesophagus, stomach and intestines work together to extract the energy and nutrients our body needs to thrive from it and then our rectum and anus get rid of any leftover waste.1 However, our busy modern lives can sometimes compromise our gut health, which isn’t hard to do as our gut is incredibly complex. Not many of us

6 Best Products For Curly Hair | Holland & Barrett

Calling all you beautiful curly-haired creatures, your hair may be a little hard to handle at times, but we have some top tips to help. One of the most important aspects of curly hair care is choosing the right products, which is why we’ve listed some of the best products out there. As well as that, we’ve listed some easy-to-follow advice on how to look after curly hair and fall back in love with those bouncy tresses. • The different types of curly hair • 8 of the best products for curly hair •

Guide To Sleeping Better – 34 Natural Sleeping Remedies | Holland & Barrett

Whereas regularly experiencing poor sleep could put you at serious risk of health conditions like obesity, heart disease, anxiety, depression, diabetes, and high blood pressure. Poor sleep can also shorten your overall life expectancy making it very important to get those ZZZs in night after night.2 The food, drinks, and macronutrients we consume play a huge part in how well or badly we sleep. What is your body clock? Known as the circadian rhythm, this internal body clock is on automatic repeat