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Watch your tone – Morpho
Why you need an authentic and consistent brand tone of voice.
Imagine if your roommate came downstairs one day and started speaking in a different accent. Bit weird. And then the next day, started barking at you like a dog. What’s going on? This is an insight into how your customers can feel when you don’t have a consistent tone of voice: very confused.
Brand tone of voice (TOV): how your brand chooses to communicate with your audience, including the choice of words, communication style and em
Imagine if your roommate came downstairs one day and started speaking in a different accent. Bit weird. And then the next day, started barking at you like a dog. What’s going on? This is an insight into how your customers can feel when you don’t have a consistent tone of voice: very confused.
Brand tone of voice (TOV): how your brand chooses to communicate with your audience, including the choice of words, communication style and em